Would you believe that the kid-focused network Nickelodeon is one of the hottest channels for moms to watch?
It may sound funny, since Nickelodeon is known for popular children’s shows like “Dora the Explorer” and “iCarly,” but the network recently made headlines when they announced they’re launching “Nick Mom” a new nightly programming block aimed at Moms.
In fact, they’re creating more than 30 new TV shows for moms, including sketch comedy, a reality show called “Mom vs. Grandma,” and even a news show modeled after the hit “Daily Show.”
So, why is a kid’s channel going after moms? It all boils down to advertising dollars. A new study found that mothers are most likely to watch TV not during the day, but from 9 P.M. to 1 A.M. Experts say that TV watching time is due to the fact that ever since the recession hit, a lot of moms have returned to work. So, they only start unwinding around 9 P.M., when work’s over, and their kids are in bed. Which is exactly why Nickelodeon wants to offer nighttime mom programs. Their target audience are Moms 40 and under because about 25% of them watched Nick when they were kids!
And network executives figure it’s a move that’ll attract big bucks from advertisers, who are always after those coveted mom-dollars. Statistics show that Moms spend about $2-trillion dollars a year on products.
Just so you know - Nick Mom is scheduled to launch in 2012.
Protect Your Home from "Key Bumping." Here’s a scary thought – almost anybody can learn to pick the lock on your front door! A… Give Your Meals a Nutritional Boost Let’s talk about your grocery list. Specifically, how to make it healthier. Here are a few foo… Here's The Good, The Bad, and The Bottom Line On Coffee. Here’s some intelligence for your coffee. The good, the bad, and the bottom line on your favor… The Secrets of Fast Food Restaurants We’re about to let you in on the secrets of fast food restaurants. So, here are the top things… OK, Time for Some Coffee Intelligence 101 OK, time for some coffee intelligence 101. Here are some handy facts about the java you love, courte… Five Shocking Facts About Bottled Water Our tap water is the safest to drink in the world, but according to CBS News, people spend a lot of … New and Future Home Trends You need to hear this before you start a new remodel on your bathroom or kitchen. Colors, styles, an… If you're thinking about springing for a car this holiday season, I've got a list of the best used cars, based on reliability, s These were the top winners in this year's annual Used Car Best Bet Awards, for cars made between 199… Stop Making Excuses About Clutter The average person spends almost an hour each day hunting for items that are lost in clutter. But ge… You Could Become A Homeowner Do you have a couple thousand dollars in the bank? If so, you could become a homeowner. According to… Apartment Complexes Are Getting a Millennial-Inspired Makeover Next time you see an apartment complex, take a good look, because new apartments are getting a Mille… Here Are Some Issues to Tackle Before Buying a Home When it comes to buying a house, most people focus on – "Do I have enough money for a down pay… Have you got junk? If you're like most people, that's a resounding "yes!" So, here's how to conquer your clutter, according to Don Aslett, author of Clutter's Last Stand: Fir… Methods for Disinfecting a Kitchen Sponge We're ready to guide you through the cleaning of the single germiest thing in your house. The kitche… Intelligence for your restaurant dining. Here’s some intelligence for your restaurant dining – courtesy of Miss Manners’ Gu…
The Science of Shopping How to Prevent & Survive Cancer Is Your Kid's Bully, a Teacher? Exclusive! Dr. Oz Belly Fat Interview Food Synergies To Get Healthy The right combination of foods can help you lose weight, prevent cancer and even lower your risk of … Don't Buy into the "Fairytale of Weight Loss" Want to lose weight and keep it off? Then don't buy into the 'fairytale of weight loss.'… Alcohol & Energy Drink Misconceptions The effects of combining energy drinks and alcohol negate the sedating effect and lead to increased … The Benefits Of Drinking Green Tea Green tea contains powerful antioxidants and is good for your heart.… Does Heart Disease Run in Your Family? What’s Love Got To Do With It? Do you know what it takes to keep a couple together?… Are Older Medications Better Than Newer Doctors often recommend medications that are presented to them by drug reps that work for pharmace… Some Social Networks Encourage Eating Symptoms That Tell You To See Your Do TV Shows Encourage Teens To Be Mean? Watching shows with your kids and asking questions can help to train them to think critically so the… Don't Get Ripped Off at the Supermarket You might be getting ripped off at the supermarket, because some things aren't as healthy as they s…