Would you believe that the kid-focused network Nickelodeon is one of the hottest channels for moms to watch?
It may sound funny, since Nickelodeon is known for popular children’s shows like “Dora the Explorer” and “iCarly,” but the network recently made headlines when they announced they’re launching “Nick Mom” a new nightly programming block aimed at Moms.
In fact, they’re creating more than 30 new TV shows for moms, including sketch comedy, a reality show called “Mom vs. Grandma,” and even a news show modeled after the hit “Daily Show.”
So, why is a kid’s channel going after moms? It all boils down to advertising dollars. A new study found that mothers are most likely to watch TV not during the day, but from 9 P.M. to 1 A.M. Experts say that TV watching time is due to the fact that ever since the recession hit, a lot of moms have returned to work. So, they only start unwinding around 9 P.M., when work’s over, and their kids are in bed. Which is exactly why Nickelodeon wants to offer nighttime mom programs. Their target audience are Moms 40 and under because about 25% of them watched Nick when they were kids!
And network executives figure it’s a move that’ll attract big bucks from advertisers, who are always after those coveted mom-dollars. Statistics show that Moms spend about $2-trillion dollars a year on products.
Just so you know - Nick Mom is scheduled to launch in 2012.
The Milkman Is Making a Comeback Once upon a time, more than two-thirds of all milk sold in North America was home-delivered by a mil… Grilling 101 Studies show that 78% of people in North America use their barbeque at least once a week in summer. … Does Thanksgiving Make You Crazy Between overzealous helpers and a cold bird, it can really test your nerves. So, here’s how to… If You're a Morning Grouch, Your Breakfast Could Be to Blame Here are three breakfast mistakes that could be making you a cranky pants and how to fix them. Break… Build The Perfect Cancer-Fighting Salad Want to fight cancer? Then have a salad for dinner! Here’s how to build the perfect cancer-fig… Sell Your Home In A Hurry If you’re trying to sell a home, you may have noticed that many buyers are patiently waiting o… When you get something in your teeth, what do you reach for, a toothpick? Maybe some dental floss? Well, how about a screwdriver? Yup, According to a survey by the British De… Companies are responding to the consumer market by making their products bigger and wider to accommodate bigger, wider people. Obesity in America isn’t just a big problem – it’s also big business. From baby se… New and Future Home Trends You need to hear this before you start a new remodel on your bathroom or kitchen. Colors, styles, an… Questions to Ask Yourself Before Starting a Renovation Project Are you thinking of remodeling your home? Don’t pick up that hammer until you hear this. Here … The Oyster Population Is Dying Off at an Alarming Rate Forget about poor-boys or shooters because according to a new study, wild oysters are almost extinct… Tips for Surviving a Multi-Generational Household Remember “The Waltons”? Back in the 1970s, that long-running TV show captured what life … Here Are 4 Renovations That Can Drive A Buyer Away. Don’t pick up a hammer, or hire a contractor until you hear this. I have the rules of home ren… New Kiosks Sell Wine By The Bottle What’s the latest vending machine trend? Kiosks that sell bottles of wine. At least, after you… Artificial Lawns Are Becoming Very Popular According to a report we found in Smart Money magazine, North American homeowners installed more tha…
Disinfect Kitchen Sponge in the Food Synergies To Get Healthy The right combination of foods can help you lose weight, prevent cancer and even lower your risk of … Myths About Food Does Parental Favoritism Exist? Most parents try to hide their preference, but how do kids feel about parental favoritism?… Easy Way To Cut Calories in Restaurants Starbucks and Subway are both delicious, but… Troubling Trend: "Over-Prescribing" Drugs To Children More than 1 in 4 children tale psychiatric drugs each day… Lose Those Love Handles Health Problems & Their Common Triggers Two headache triggers are: Hot Dogs & Cheese. Find out why… Exclusive! Dr. Oz Belly Fat Interview Beware of Portion Sizes 1/3 of North Americans are obese due to expanding portion sizes.… What Landlords Can & Can Not Do Alcohol & Energy Drink Misconceptions The effects of combining energy drinks and alcohol negate the sedating effect and lead to increased … Does TECHNOSTRESS Get The Science of Shopping Are Older Medications Better Than Newer Doctors often recommend medications that are presented to them by drug reps that work for pharmace…